The Centre of Management and Humanities (CMH), Punjab Engineering College (Deemed to be University), Chandigarh, organised a workshop titled “Writing That Makes People Listen” for students on September 16, 2026. The session focused on developing clarity, purpose and impact in writing and highlighted the importance of effective written communication in academic and professional settings.
The workshop was conducted by Ms. Swati Bhan, an accomplished communication professional with extensive experience in institutional communication, storytelling and reputation building. She has worked with leading media organisations, including The Indian Express, The Times of India, Hindustan Times and News18.com.
The session commenced with a formal introduction of the Speaker. Dr. Anju Singla, Professor and Head, CMH, along with the coordinators of the workshop, Dr. Sadiya Jalal and Dr. Harpreet presented a sapling to the speaker as a symbol of growth and respect.
During the interactive session, Ms. Bhan discussed various aspects of effective writing, including the importance of clarity, audience awareness and purpose. She introduced the participants to the inverted triangle approach to writing, explaining how important information can be placed at the beginning to make communication more direct and effective. She also highlighted the significance of addressing the 5 Ws and 1 H—Who, What, When, Where, Why and How—in writing to ensure that the essential aspects of a message are communicated clearly.
The workshop also incorporated practical exercises to enable students to apply the concepts discussed during the session. In one activity, students were asked to draft the “About” section of their LinkedIn profiles, focusing on how they could present themselves effectively in a professional setting. The second activity involved writing a professional email, for which three different prompts were provided, allowing participants to select any one prompt and develop their response. The Speaker also invited the students to share their write-ups with her for feedback after the session.
The workshop provided students with an opportunity to understand writing as a purposeful form of communication. The interactive format of the session encouraged active participation and enabled students to reflect on how effective writing can make ideas clearer, more relevant and more engaging for the intended audience.
The session concluded with the workshop coordinators presenting a token of appreciation to the Speaker, and a group photograph featuring the Speaker, faculty members of CMH, research scholars and the participating students.
