Micro, Small and Medium Enterprises (MSME) are very important segment of the Indian economy. After agriculture, it is the second largest employer and contribute 45% of total industrial production. So, for overall growth of the manufacturing sector and the country's economy, it is important to ensure competitiveness of these MSMEs. Initiative of ZED certification is a visible intent of Government of India to have focus on manufacturing for sustained growth of economy. This Model will be propagated at various levels of the system including the public procurement For creating an echo system for this change, awareness program has to be organized for various stakeholders. Officials of MSME-DIs, MSME-Testing Centres, Technology Centres, Design Incubation Centres, IPFC, etc. will play a very important role in popularizing the scheme and keeping that in mind a 5-day residential program on Financial Support to MSME in ZED certification was organized by Quality Council of India in association with Centre for Total Quality Management. Program was organized from 16th Jan to 20th Jan 2018 and officers from pan India (Agra, Allahabad, Cuttack, Delhi, Gangtok, Jaipur, Jalandhar, Kanpur, Karnal, Ludhiana and Solan) participated in the program. Dr Raj, Sr, Director QCI, Dr Ramanand Shukla, Director QCI, Professor Naresh Chawla of Centre for TQM, Mr. Avik Mitra, Sr. Advisor QCI and Mr. Anand Notey, an empanelled Master Trainer from QCI conducted the program. Objective of the program was to make them understand the finer aspects of registration process, subsidy and the various management practices of ZED so that they can answer the queries of MSME entrepreneurs and motivate them to participate in the scheme. Director PEC, Prof Manoj K. Arora interacted with the participants in the valedictory session on 20th Jan 2018. He stressed in his conversation that quality of engineers is very crucial for building any nation. He further emphasized that quality faculty, quality students and quality infrastructure are the enablers for a good quality engineer. These days, teaching is not a preferred calling amongst the students of good institutes and that is a big concern in making good engineers. In the end all the participants appreciated the efforts of Director for his considerate efforts for improving the quality of education. Participants also visited the Centre of Excellence in Industrial and Product Design and appreciated the work done.