Master of Business Administration (Business and Data Analytics) MBA (BDA)

About Master of Business Administration (Business and Data Analytics) MBA (BDA) Programme

Globalization, digitalization and rapidly changing industry trends have brought emphasis on being skilled not only in diverse technology but also in the field of management. The increased focus of the government on the development of science and technology goes hand in hand with their attention to professional skills and personal growth. New paradigms of innovation and creativity have been opened up for designing newer and better programs to achieve organizational agility for higher educational institutions.

In light of the above, the Centre of Management and Humanities (CMH), Punjab Engineering College (PEC) (Deemed to be University), Chandigarh is launching a 2-year full-time Master of Business Administration (Business and Data Analytics) MBA (BDA) as a flagship program in the academic year 2024-25 with 30 seats.

Being in its 102 th year of inception, Punjab Engineering College has already carved its niche in the area of technology and is considered one of the topmost technology knowledge hub in the region. However, recognizing the transformation of the current learning trends and the requisite of the industry, it is imperative to augment the technical skills with management skills ensuring that the graduates are not only proficient in technology but also emerge as great leaders in various domains. By launching this new program, PEC will be one of the few institutions in the region and country that will offer its graduates a holistic view of business and technical know- how.

The MBA-BDA program is devised to develop and exhibit business analytical skills and critical thinking, leadership, and business acumen for effectively transforming data into sound business decisions within the social and ethical frameworks for creating socially responsible leaders. Insight into the global principles and practices of business analytics while nurturing a strategic and growth mindset to navigate complex business situations will be a distinctive advantage of this program. The need of the hour is not focusing on the traditional MBA programs and curriculum, but launching an integrated techno-management program to give the graduates practical and real-time exposure to unlock the huge potential of frontier technology and tools.

The program will follow student-centric learning practices and some best-in-class pedagogical techniques in line with the latest industry requirements. The core will be experiential learning and industry-relevant courses for niche skills with significant partnerships with industry.

Admission Enquiry
Sr. No. Department Faculty & Mobile Number
1. Centre of Management & Humanities

Dr. Nidhi Tanwar, Assistant Professor
Mobile No. 8591047462

Dr. Anuradha Thakur, Assistant Professor
Mobile No. 8968803341